Like financial profit which is the remainder after expenses are deducted from revenue,
Life Profit is the remainder after your sacrifices are deducted from your successes.
And just like some entrepreneurs like to flaunt a big "top line" revenue number but don't have much left over in the actual "bottom line", all too often we fall into the trap that our top line success is fulfilling and meaningful when the bottom line life profit is minimal or empty.
If that resonates with you, it's because I know it and experienced it, at great cost to me and my family.
And I promise you, it does NOT have to be that way.
You can win at work and win at home in your personal life, according to your definition. And Life Profit coaching is my way of helping you.
I'd love to help you achieve the clarity, confidence, and joy we all deserve.
Better outcomes, easier. More Life Profit, now.
I'M JUSTIN
Most people call me JMac — you can too.
You’re a driver. An achiever. You’ve always done more than others and still feel like you could’ve done more.
You’ve learned how to win — usually by outworking the problem. But sometimes it feels like it’s costing you everything.
You love what you do and who you do it for. But too often, there’s not enough left over for you, your family, or what matters most.
I get that. I’ve lived that. But you don’t have to settle for the leftovers.
You can build the life, business, and career you actually want — not the one you wake up one day and unfortunately have.
I’ve built businesses, teams, and products — and coached hundreds of high performers. I’ve also had amazing mentors and coaches shape my journey.
Now, I help leaders win at work and at home — with more purpose, peace, and Life Profit.
If that’s what you’re after, check out the rest of the site to see how we can help.
Keep loving. Keep leading.
– JMac
For entrepreneurs and business leaders looking for real-time, in-season coaching to accelerate your decision-making with confidence.
whichever is most affordable to you
When you're ready, we'll have a call to meet each other and explore what the most important thing on your mind is and how you're going to solve it. And if we think it's a good fit, we can start working together.
After the Exploration Call, if working together makes sense, we'll set up convenient scheduling and billing. We meet every other week so you have time to get clear, then go get busy executing and earning Life Profit.
"Justin joins the company. He and I get on a meeting. He asks me what I do. I tell him. We connect so easily. And the next thing I know I have more responsibilities. And 100% trust from him. And this, my friends, is how people start learning, growing, and multiplying."
The reason why I always looked forward to my meetings with Justin is that I have a voice during such meetings. He is always patient and attentive to every detail and any information that I want to share. He always asks about my opinion when he makes any suggestions or objections to a project I'm working on. He always wants to know what my thoughts were on a particular topic and encourages me to think deeply and always find the best solution.
He creates the environment and intensity that challenge your thinking and get the best out of you. He creates an environment that promotes growth, teamwork, and opportunities. This has allowed me to go out of my way (comfort zone) and do things that I never thought I could do. Under his leadership in less than a year, I have gained more confidence and skills than I did in my 8 years of work experience.
If anyone thought I was great at my role, it is because Justin did not allow me to stay in my comfort zone and keep doing the things that I was already good at. He kept pushing me to go beyond my regular task by being innovative and creative. He usually would say ‘’I know this is new for your work stream but I know you can do it. You have all the support you need to ace this.”
THE LIFE PROFIT COACH is for driven entrepreneurs and career professionals who want to get more clarity and confidence in the choices that move their business goals forward fast while providing a worthwhile return for their personal life.
Unlike many coaches with short track records, JMac is not a full-time coach. He's actively the Founder and CEO of an entrepreneurial leadership academy in California and was previously on the executive team of the most innovative company in Africa and president of an elite marketing automation agency.
He's the head trainer at his football quarterback training company. He leads men's discipleship groups throughout the year. And JMac has 3 teenage sons with his high school sweetheart and wife of 23 years. Plus two Viszla bird hunting dogs that insist on running daily.
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